Apple started and was established in 1976. The founders of apple were Steve Jobs, Steve Woznaik, and Ronald Wayne. There first product was the apple 1 and these were hand assembled by wozniak. The Apple 1 came out and started selling in july 1976 for 666.00 dallers. Apple then became incorporated on january 3 1977 when woznail sold his share to Jobs and Wayne for 800 dallers and Mark Markkula provided 250,000 dallers in fundings plus business tecniques to make the company more succesful. Apple provided the business world with the visicalc spreadsheet program which made it extremelly succesful during the end of the 70's and start of the 80's. Apples mission statement is " Apple computer is commited to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovate products and service while conserving and enhancing resources for future generations.Apple strives for continuous improvement in out environmental health and safety management systems and in the environmental quality of our products, processes and services". Apples type of marketing is directed for creative people. Apple uses alot of visual arts in there advertisements. Apple also directs there advertisement for business people.