Advertising and public relations

Apple wasted 691 million in 2010 only on advertising. Apple advertises its different products in different ways. For example in its new campaign which is called "Get a Mac"  since in the 30 seconds it has to use in its ads its impossible to point out all the great features of a mac so in one of the clips it shows how some one trips over a non apple computer cord while that wouldnt happen with an apple magnetic cord. In the get a mac campiagn apple conveys a straight forward message to get a mac. With apples ipod and itunes what apple basiclly does to advertise them is that they just try to refresh peoples memory about it or talk about how them should buy a new one because mostly everybody knows what they are and there functions. The ads for the iphone of the iphone are the total opposite of the ones from the mac becuase in the iphone ads apple actually trys to show the applications and capabilitites it contains, so basiclly apple takes different approaches in advertising depending on what the product is and the demand for it