Apples costumer relationships management

Customer relationship management is one of the new strategies in marketing in which companis try to focus more on individuals instead of a group while marketing. This strategy is designed to increse costumer satisfaction. Apple is really up to date with this startegy with something they call the genius bar. The genius bar consist of a bar looking spot of the retail apple stores in which you get technical support by an apple employee. This is basiclly a one on one session in which you will discuss your problems and difficulties with the product and the apple technician will help you solve your problems with there extensive knowledge on apple products. To be able to go to the genius bar you need to make an appointment online in order to assure you a space. You should make sure you bring every part of the product hat you want to fix. Another characteristic of this strategy that apple uses is that it has a line of different ipods which could be used depending on your needs and what your likes are instead of just having one ipod for everybody