Apples Strategic Planning strategy

Apple uses many strategies in order to influence people to buy its products. For example one of its main strategies is to create innovative products to attarct peoples attention. Apple has also created the branding strategy in which it trys to give people a sense of passion, innovayion, hope, power, and aspirations through tecnolology it creates. Apples iphone and itunes music business is highly profitable by itself but the main reason they were created was to be used as a strategy to boost up the sales of computers sp basiclly apple products compliment each other in the sense that if you buy an ipod you might aswell buy an apple computer with itunes in order to download music. another strategy apple uses in order to increase it sales is that it creates alliances with other companies to co brand or distribute apple products and services. In addition apples retail stores try to give consumers a direct experience with th e product in which they could try it and use it as long as they want while they are in the store. Apple also uses consistency by creating products with the same basic arequitecture because like that people who already own apple products will already know what they'll be getting when they purchase another apple product.