Intergrated Marketing Communications

Integrated Marketing Communications is a concept that has been around for quite a long time. It is bringing together advertising and the marketing communications that are used. This concept has become a very important way for marketing departments to transmit a message to their target audience. The important factor is getting to know the customers, therefore the more knowledge of customer data shapes the marketing communications and advertising message that is created. Intergrated Marketing Communications processes bring together the organization's marketing communications to make the impact upon the consumer all the more powerful. A marketing strategy for a for-profit business has traditionally been price, product, place (distribution) and product. Intergrated Marketing Communications , on the other hand, takes the promotion piece and makes it a major portion to the Intergrated Marketing Communications process.   Ultimately, again, for-profit companies are in the business to make sales, thereby creating a need and desire within the target audience. Apple does its Intergrated Marketing Communications by targeting young people mostly 16-30 by using very catchy ads in places the targeted audience will most likely be.